Iron / AI Labs
// Featured case study
NorthwindB2B SaaS

From flat pipeline to 3.8× ROAS in one quarter

Northwind's spend had plateaued. We rebuilt their measurement, rewired bidding to revenue signals, and launched a creative-testing engine. Within 90 days, efficient spend more than tripled.

Return on ad spend
3.8×
vs. 1.1× baseline
CAC
−41%
90 days
Pipeline
$2.4M
quarter-on-quarter
// More work
HeliosD2C Energy

Scaled paid social to $1.2M/mo at target CPA

4.2×
ROAS
−28%
CAC
VantaFintech

Lead-gen engine that doubled qualified demos

2.9×
ROAS
−35%
CAC
LumenMarketplace

Automation cut manual ops by 60% while growing spend

3.1×
ROAS
−22%
CAC
NorthwindB2B SaaS

Rebuilt measurement and bidding for compounding ROAS

3.8×
ROAS
−41%
CAC